A TV commercial for Matias, a company that produces fine salted fish.
Salted fish is mostly known as a food of old people or strange people.
The unacceptable taste of the product deters many
people and is considered obsolete.
my partner ,Yaron Gelbard and I wanted to give the product a different
social status - high and sophisticated that can only suit people
with taste, young people, who live life to a high and pompous level.
Produced, directed, edited and designed by Yaron Gelbard & Amit Oz
Filmed by Eyal Gilo.
Produced as a project in ‘Formats’ course guided by Formats. 3rd year of studies
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